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How to add animation effects to your campaigns

Updated today

Animation effects help capture visitor attention and make your campaigns more engaging. OptiMonk allows you to add animations to two key elements:

  • Overlay animations: Background effects behind your popup

  • Display animations: How your popup appears on screen

  • Teaser animations: Attention-grabbing effects for teaser elements

Getting Started

To add animation to your popups, take the following steps:

  1. Log in to your OptiMonk account

  2. Select ‘Campaigns’ on the left

  3. Select a campaign you wish to edit or ‘Create a new campaign’

  4. You can set up animations in the 'Campaign Editor'

Adding Overlay Animation

Overlay animations create visual effects on the background layer behind your popup.

Step 1: Access Overlay Settings

In the Campaign Editor, navigate to Display > Website overlay.

Step 2: Configure Animation

Under Overlay animation, select your preferred:

  • Type: Choose the animation style

  • Mode: Set the animation behavior

The animation preview appears immediately, allowing you to test different options in real-time.

Step 3: Set Page Display Rules (Optional)

Click Page to specify which pages should display the overlay animation.

Adding Display Animation

Display animations control how your popup appears when it's triggered.

Configure Transition Effect

In the Campaign Editor, navigate to Display > Transition. Choose your entry animation from the dropdown:

  • Zoom: Popup scales into view

  • Fade: Popup gradually appears

Select the effect that best matches your campaign style and brand aesthetic.

Adding Teaser Animation

Teaser animations help draw attention to smaller campaign elements like tabs, buttons, or sticky bars.

Step 1: Access Teaser Settings

In the Campaign Editor, select the Teaser page and locate the Animation option.

Step 2: Configure Attention Seeker

Click Attention seeker to open the animation dropdown. Here you can:

  • Select your preferred animation type

  • Set the attention seeker frequency (how often the animation repeats)

Step 3: Save Your Changes

Choose your desired animation and click Save to apply the effect.

That's it! If you have any further questions or need any help, please contact us at [email protected], and we would be happy to assist you!

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