What is an AdBlocker?
AdBlock is a browser extension that blocks advertisements from displaying on websites. While AdBlock typically doesn't prevent OptiMonk campaigns from displaying, it can sometimes interfere with website functionality and cause certain elements to load incorrectly or not appear at all.
Important: If you've installed OptiMonk via Google Tag Manager (GTM), AdBlock will prevent your campaigns from displaying. This occurs because AdBlock blocks GTM itself, which in turn prevents OptiMonk from loading.
Why Use AdBlock Segmentation?
AdBlock segmentation allows you to create targeted messages for visitors using ad blockers. Common use cases include:
Ad revenue protection: Request that visitors disable AdBlock to support your site
Functionality warnings: Alert users when AdBlock interferes with website features
Enhanced user experience: Inform visitors about missing content or broken elements caused by ad blocking
How to use AdBlock segmentation?
Create targeted campaigns specifically for AdBlock users to communicate the benefits of disabling their ad blocker, ensuring they have full access to your site's content and features. (As a result, all of your content will be available for AdBlock users, too.)
Step 1: Access Your Campaign
Log in to your OptiMonk account at https://app.optimonk.com/login/en, select Campaigns from the left sidebar, and choose the campaign you want to configure for AdBlock segmentation.
Step 2: Open Campaign Settings
Click Edit settings on the right side to configure your targeting rules.
Step 3: Add Targeting Condition
Under Select who should see the popup, click Add new condition.
Step 4: Choose AdBlock Detection
Select AdBlock detection from the condition list.
Step 5: Save Your Configuration
Choose your preferred AdBlock detection setting (either "use" or "don't use"), then click Save followed by Next in the top right corner to finalize your changes.
Need Help?
If you have questions or need assistance, contact us at [email protected] or via chat—we're here to help.