Extend conversion goal tracking beyond sign-ups and button clicks- with Optimonk’s Conversion Goals.

Conversion Goals allow you to track campaign performance based on the metrics that matter most to your business. Whether you want to measure purchases, page views, subscriptions, or any other specific interaction, Conversion Goals helps you quantify success your way.

By selecting the right goal for your campaign, you'll be able to measure campaign success more accurately, optimize campaigns using more precise data, and ultimately improve your website's overall performance.

Conversion Goals allow you to measure campaign performance based on specific metrics, such as

The default setting for popup Conversion Goals is "Campaign goal reached." In the Editor, for every popup or campaign button, you have the option to mark a click as a conversion. When the toggle in the Editor is set to "active," each button click (for instance, every time a new subscriber submits their email) is recorded as a conversion event.

Enter a descriptive name that reflects the goal's purpose. Example: "T-shirt Landing Page Views"

Choose the website domain where this goal will apply.

Choose the specific type of action you want to track for this goal. OptiMonk offers a range of event types, allowing you to tailor your tracking to match your specific conversion actions:

If your goal is to track the number of views of a specific page or the traffic guided to a specific page, choose the Page view option for your custom goal.

Choose the criteria (equals, contains, doesn’t equal, etc.) that follow the domain.

Then, specify the URL. For instance, here we’ll target all URLs that contain the word “t-shirt”.

If your campaign goal is linked to another campaign's specific actions, such as tracking the number of times users have closed a campaign (Campaign Closed), viewed it (Campaign Impressions), or completed a conversion (Campaign Conversion), you can select the relevant event type to monitor these interactions. For instance, if you choose "Campaign Closed" as the event type for a Product Recommendation campaign, it will track and report the number of users who have closed this particular campaign.

For each option, you need to select the campaign you would like to track.

After having created a custom goal, you just need to click on the Save button.

Once you've saved your custom goal, you can now track your campaign’s performance based on your new goal. Simply navigate to the dropdown menu and select the goal that aligns with your campaign.

For e-commerce sites, tracking orders or carts over a certain amount is key. Shopify and Shoprenter stores have ready-to-use goals: "Visitors with carts" and "Visitors with orders," with no setup needed. Choose "Visitors with Orders" or "Visitors with Carts" and set a value, like tracking orders over 50 USD, to monitor high-value conversions.

To customize further, create custom goals from these options in the "Create a new conversion goal" section.

If your goal is to measure Visitors with cart events, you can create a goal based on

To specify your goal even further, create custom conditions for these parameters. For instance, if you only consider at least 2 products added to the cart as a conversion, select Quantity of added products and select the condition greater than or equal to 2.

If your goal is to measure the number of Visitors with orders on your website, you can track

For a more specific goal measurement, create custom conditions for these parameters. For example, if you only want to keep track of sales for 20 or more products, choose Total number of products and select the condition to greater than or equal to 100$.

If you would like to run multiple campaigns of different types, you’re likely to have several different conversion goals.

1. To review and manage them on one page, go to your profile, then Settings on the left.

2. Look for the Conversion Goals page under the Account panel and click on it.

3. This centralized hub provides a comprehensive list of your goals, complete with associated domains and creation dates.

You can easily add new conversion goals from this page, as well.

Or you can easily edit, duplicate, or delete a custom goal by clicking on the three dots on the right by any goal.

Or you can also edit the custom goal by clicking on the name of the goal.

❗The Shopify/Shoprenter users can also see here the Built-in Conversion Goals, right above the Custom conversion goals.

❗If you need a Conversion Goal based on a custom event - different from our default Conversion Goals, learn about how to set it up in this article.

✉️ If you need any further help or have any questions, please let us know at [email protected], and we would be happy to assist you :)