# Conversion Goals Canonical URL: https://support.optimonk.com/en/articles/conversion-goals By default OptiMonk measures a campaign by its **Submits** — how many visitors filled out your popup. A **conversion goal** lets you measure something else instead: a visit to a specific page, a purchase over a certain value, or a certain amount added to the cart. Pick a goal once and every number on the **Reports** page — the trend, the campaign table, all the breakdowns — is recalculated against it. --- ## Where goals live Goals are managed on the **Reports** page, not in Settings. 1. Open **Reports** in the left menu. 2. Above the trend chart you'll find the **goal picker** (the target icon) and the **Manage goals** button. Goals belong to a **domain**. The domain is the one selected in the workspace switcher at the top of the left menu, so switch workspace first if you manage several sites — a goal created here is only offered for campaigns running on that domain. --- ## The goal picker The picker lists everything you can report against: - **Submit (default)** — the built-in goal: a visitor filled out the popup. This is what is selected when you open Reports. - **Order** and **Add to cart** — built-in commerce goals, offered when OptiMonk can compute them for the domain. - Your own goals, in the order they were created. Switching the picker changes the metric names too: the trend's *Submits* / *Submit rate* tabs and the Campaign Performance columns are renamed after the goal you chose. --- ## Create a goal 1. On **Reports**, click **Manage goals**. The **Manage conversion goals** dialog opens with the goals already on this domain. 2. Click **New goal**. 3. Fill in **Goal name** — something you'll recognise in the picker later (for example *Reached checkout*). 4. Choose the **Goal type**. There are three: - **Page visit** - **Purchase value** - **Add-to-cart value** 5. Fill in the fields for the type you picked (see below). 6. Click **Save**. New or changed goals may take a few minutes to appear in the analytics selectors. ### Page visit Track visitors who opened a particular page — a landing page, a thank-you page, a category. - **Condition** — *is*, *is not*, *contains*, *does not contain*, *starts with*, *does not start with*, *ends with*, *does not end with*. - **URL** — the page, for example `/checkout`. With *is*, *is not*, *starts with* and *does not start with*, OptiMonk matches the full address on your domain, so type the path (`/checkout`) and OptiMonk completes it. With *contains* and the *ends with* conditions it matches the text anywhere in the URL, so a word like `t-shirt` is enough. ### Purchase value Track orders, optionally only the ones above (or below) a value. - **Field** — **Order total** or **Item count**. - **Condition** — *equals*, *greater than*, *less than*, *at least*, *at most*, *between*. - **Value** — the number. With *between* you get two boxes, **From** and **To**; the upper bound has to be larger than the lower one. Example: *Order total* · *at least* · `50` counts only visitors who ordered for 50 or more. ### Add-to-cart value Track visitors who put something in the cart. - **Field** — **Product price**, **Quantity** or **Cart total**. - **Condition** and **Value** work exactly as above. Example: *Quantity* · *at least* · `2` counts a conversion only when the visitor added at least two products. --- ## Edit, rename and delete Every row in **Manage conversion goals** shows the goal's name, a one-line summary of its rule, and a **Primary** badge when it is the primary goal of the domain. - The **pencil** icon opens the goal for editing. - The **bin** icon deletes it. You are asked to confirm, and deleting cannot be undone. - Click **New goal** at any time to add another. Goals created in the classic OptiMonk admin still show up in this list and can still be reported against — but if their rule is one this editor doesn't cover (a custom event, a campaign event, or several conditions combined), opening it gives you the **Rename goal** dialog with the note: *This goal's rule was built in the classic admin and can't be edited here — you can rename or delete it.* To change such a rule, open the classic admin. --- ## Using a goal on a campaign A goal is not tied to one campaign — pick it in the Reports goal picker and every campaign on the domain is measured by it. You can also set the goal a single campaign is judged by: 1. Open **Campaigns** and click the campaign. 2. On the **Overview** tab, use the goal picker on the right (next to the date range). 3. The key metrics above change with it — *Impressions / Submits / Submit rate* for the default goal, *Visitors / Orders / Order rate* for Order, *Visitors / ATC / ATC rate* for Add to cart, and the goal's own name for a custom goal. Choosing a goal here also stores it as this campaign's goal in OptiMonk, so it is what the campaign is compared on next time you open it. --- ## What is not here - There are no **Campaign conversion**, **Campaign impression** or **Campaign closed** goal types — you cannot build a goal out of another campaign's events in this app. Goals like that created in the classic admin keep working and stay in your list; you can rename or delete them here, and edit their rule in the classic admin. - There is no per-button **Campaign goal reached** switch in the editor. Every submit of the popup is the built-in **Submit** goal. - There is no **Duplicate** action in the goal manager — create a second goal and fill it in.