# Describe the popup you want and pick a concept

Canonical URL: https://support.optimonk.com/en/articles/describe-the-popup-and-pick-a-concept

You do not pick a template. You tell the agent what you want, and it draws a few concepts for you to choose from. The concepts are plans, not built popups yet, so you can change them freely.

**What to do**

- Open the builder. Under **What should we build?** describe the popup in your own words, or start from an example such as **Welcome popup**, **Exit-intent discount** or **Spin-to-win**.

- Answer the few questions the agent asks (your domain, the offer, the moment it should appear), then click **Generate 4 concepts**. It usually takes about a minute, and you get an email when the designs are ready.

- Look at the concepts. To change one, open it and type what should be different under **What should I change?**. The agent redraws it and keeps every earlier version, so you can always go back.

- Pick the concept you like. If you cannot decide between two, select both: OptiMonk will build both and run them as an A/B test.

**Done when:** you see "Your designs are ready" and you have selected at least one concept. The next button reads **Next: targeting**.

Read more: [Working with the concept board](/en/articles/working-with-the-concept-board)

**Next step:** [Decide who sees it and when, then build it](/en/articles/set-targeting-and-build-it)