# How to redirect the visitors from a popup?

Canonical URL: https://support.optimonk.com/en/articles/how-to-redirect-the-visitors-from-a-popup

# How to redirect the visitors from a popup?

Every button on your popup can do something different when a visitor clicks it — move to the next page, close the popup, copy the coupon code, or send the visitor to a page of your choice. This article is about that last one.

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## Set up the redirect

1. Open your popup in the editor and **click the button** you want to change.
2. In the right-hand **Visual** panel, find the **Behavior (on click)** section.
3. Open **Action on click** and choose **Redirect (URL)**.

The full list of actions is: **Next page**, **Jump to page**, **Redirect (URL)**, **Close**, **Copy coupon code**, **Phone call**. A button starts out on *Next page*.
4. Type the destination into the **URL** field, starting with `http://` or `https://`.

That is it — from now on, clicking the button takes the visitor to that page.

### The two switches under the URL

- **Open in new tab** — on by default. The visitor keeps your page open and the destination opens next to it. Switch it off if you want the redirect to happen in the same tab.
- **Keep query parameters** — carries the parameters of the current page over to the destination URL. Useful when you run campaigns with UTM tags and want them to survive the jump.

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## The URL has to be valid

OptiMonk checks the address while you type it, and tells you what is wrong:

- *Add the destination URL for the redirect.*
- *The URL must start with http:// or https://.*
- *This doesn't look like a valid URL.*

As long as one of these is showing, the popup cannot be saved: the editor answers a save attempt with *"A button redirect URL is missing or invalid — fix it in the button's settings (Behavior → URL). The campaign can't be saved until then."* This is deliberate — a broken redirect button is worse than no button at all.

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## Does the click count as a conversion?

At the bottom of the **Behavior (on click)** section there is a **Count as conversion** switch. Turn it on when clicking the button is a success you want to see in your reports, and off when it is not.

One exception: on a dismiss button (a *No thanks* type button) the row is locked and reads **Dismiss button — never counted as a conversion**. A rejection is never reported as a success.

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## Ideas for using it

- **Cross-sell.** Selling a dress? Show a popup when it is added to the cart, suggest a matching accessory, and send the visitor straight to that product page.
- **Send people to the offer.** A popup that announces a sale converts better when the button lands on the sale collection instead of just closing.
- **Send people off-site on purpose** — a booking page, a survey, an app store listing. Leave **Open in new tab** on so your shop stays open behind it.

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## Before you finish

- Redirects are set on the button of the view you are editing. If your popup has separate desktop and mobile designs, switch views with the monitor / phone buttons in the header and check the button there too.
- Press **Save** or **Save & Exit**. On a published campaign, saving pushes the change to your live popup.
- Use **Preview** in the top bar to click the button through before you launch.

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Related Articles

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