# I don't see any impressions. Why? Canonical URL: https://support.optimonk.com/en/articles/i-don-t-see-any-impressions-why If your reports show no impressions, work through the checklist below in order. Most of it you can check inside OptiMonk — you don't need to read your site's source code. --- ## 1. Is the campaign switched on? Open **Campaigns** in the left menu and click the campaign. The switch is in the top right of the campaign header, next to the status label. - **Inactive** — the campaign does not show on your site at all. Switch it on. - **Active** — it is being shown, according to your targeting rules. Four states take the switch away from you, and each one says so on the header: - **Under construction** — *You can switch the campaign on once the popup is built.* Wait for the build to finish. - **Archived** — *Restore the campaign from the archive to activate it.* - **Managed by the schedule** — a schedule decides when the campaign runs; the header strip shows **Start**, **End** and whether it is *Currently active* or *Currently inactive*. - **Ended** (in red) — the schedule's end time has passed, so nothing is being shown any more even though the campaign flag is still on. The campaign list shows the same thing at a glance — filter it with **Status → Active / Inactive / Scheduled / Archived**. --- ## 2. Is at least one variant active? A campaign with no active variant has nothing to show. On the campaign's **Overview** tab, look at the **Variants** table. Each row has an **Active** switch and a **Traffic** share. Make sure at least one variant that has a design is switched on. If the campaign was built in the classic admin, its page tells you outright: *No active variant — this campaign isn't being shown.* --- ## 3. Is there a trigger? Open the campaign's **Settings** tab and look at the first section, **When will the popup show up**. Without a trigger the popup can never appear — the empty section says so: No triggers yet - add one so the popup can appear. Click **Add trigger** and pick one: *After a delay*, *On exit-intent*, *After scrolling*, *After inactivity*, *On click* or *On a JavaScript event*. Triggers are combined with **OR**, so any one of them is enough. While you are there, check the other two sections: - **Who should see the popup** — targeting rules are combined with **AND**. A narrow rule (one country, one URL) can mean almost nobody qualifies. *No targeting rules - the campaign shows to all visitors.* - **How often can it appear** — *Show at most … time(s) per visitor*, *Wait at least … between impressions*, and *Stop showing after a visitor has converted / after a visitor has closed it*. Any of these can mean a returning visitor never sees the popup again. --- ## 4. Is the OptiMonk code on your site? This is the most common cause. You don't have to look at the source code — OptiMonk checks it for you. 1. Open **Settings → Domains**. 2. Find your domain in the list. Each row shows its status: - **Code inserted** — the code is on the site. - **Not inserted** — it isn't there yet. - *no recent traffic* — the code is installed, but nothing has loaded from that domain for 24 hours. 3. If it says *Not inserted*, click **Connection guide**, pick your platform, follow the steps and then click **Check now**. The check loads your site once and looks for the code — it does not need visitors — and answers with one of: - *The OptiMonk code is live on {domain}.* - *We looked at {domain} and could not find the OptiMonk code yet. Make sure you saved your changes and the page is publicly reachable, then check again.* - *An OptiMonk code is on {domain}, but it belongs to a different account. Replace it with the code above.* - *We could not reach {domain} to check. This is on our side — try again in a moment.* The campaign header carries the same signal: **Snippet detected**, or **Snippet not detected - finish installation**. ### Guides per platform The connection guide covers **Custom website**, **Shopify**, **Wordpress / Woocommerce**, **Bigcommerce**, **Google tag manager**, **Unas**, **Gomag**, **Shoprenter**, **Magento**, **MerchantPro** and **Other platforms**. Pick the one you use and the guide walks you through it — no need to hunt for a separate article. ### Shopify: the app embed also has to be on On Shopify, installing the app is not enough — the **OptiMonk app embed** has to be enabled on your theme. The Shopify guide shows its state and lets you fix it in place: - *The OptiMonk app embed is turned on for {shop}.* - *The OptiMonk app embed is turned off for {shop}. Turn it on to make your campaigns show.* → click **Turn on the app embed**, or **Open the theme editor** and switch OptiMonk on under *App embeds*. Note that if you change your Shopify theme, the app embed has to be enabled again. --- ## 5. Read the campaign's own warnings When something blocks a campaign, OptiMonk says so on the campaign page rather than leaving you to guess: - *The OptiMonk code is not installed on your site, so this campaign cannot show up.* → **Finish installation** - *This campaign is switched on, but it hasn't reached your site yet. That usually clears up within a minute — if it doesn't, switch the campaign off and on again.* - *Your discount codes have run out — the campaign can't show a code.* → **manage codes** --- ## 6. Is the User Experience Protector holding it back? **Settings → User Experience Protector** is an account-wide cap that makes sure your popups don't overwhelm visitors even if you run many campaigns with bold targeting. On the **Safe** preset it optimises for user experience and will suppress campaigns to do it. If a campaign is switched on, installed and triggered but still rarely shows, try **Normal** or **Off**. This setting is only available to the account owner. --- ## 7. Are you looking at the right period, domain and goal? - **Reports** is scoped to the domain selected in the workspace switcher at the top of the left menu — switch workspace if you are looking at the wrong site. - Change the date range; a brand new campaign has nothing in *Yesterday*. - On a campaign's **Analytics** tab, an empty period says so: *No impressions or conversions for this campaign in the selected period. Try a wider range, or check back after traffic arrives.* - A campaign that has never been published shows *Campaign analytics not ready yet — Publish this campaign so OptiMonk can collect campaign-scoped metrics.*