# Read your first results

Canonical URL: https://support.optimonk.com/en/articles/read-your-first-results

Give the campaign a day or two of traffic, then see what it did.

**What to do**

- The **Dashboard** sums up the domain: **Impressions**, **Submits**, **Submit rate** and **Revenue influenced**, with the top campaigns ranked by submits.

- The campaign's own **Overview** tab shows the same numbers for this campaign only, and for an A/B test, the **Conversion uplift** and each variant's chance to win.

- **Reports** has the full picture: trends over time, breakdowns by device, traffic source or landing page, and export to CSV.

- By default OptiMonk counts a **Submit** as the conversion. If you would rather measure orders or visits to a thank-you page, create a goal under **Reports → Manage goals** and the whole report recalculates.

**Done when:** the campaign's Overview shows impressions and submits for the selected period. If it shows none, the [I don't see any impressions](/en/articles/i-don-t-see-any-impressions-why) checklist takes you through the usual causes in order.

Read more: [Measuring your campaign's performance](/en/articles/measuring-your-campaign-s-performance-in-optimonk) · [Conversion goals](/en/articles/conversion-goals)

## Where to go next

- **Make it look exactly right:** [Design and edit your popup](/en/collections/design-and-edit-your-popup-587c85bd)

- **Show different popups to different visitors:** [Who sees your popup, and when](/en/collections/who-sees-your-popup-and-when-8a9baad6)

- **Connect the rest of your stack:** [Integrations: email, SMS and CRM](/en/collections/integrations-email-sms-and-crm-41604332)

- **Build from your AI agent instead:** [Connected apps](/en/collections/connect-your-client-7b250ef6)