# Templates and message types Canonical URL: https://support.optimonk.com/en/articles/templates-and-message-types # Templates and message types You don't pick a template in OptiMonk any more. You describe what you want, and the designer draws you a set of concepts in your own brand — your colors, your fonts, your logo, read from your site. So the honest answer to "where do I find a template?" is: you don't need one. What you *do* have is the **Library**: a wall of popups to browse when you want a starting point, plus every design your own account has generated so far. --- ## 1. Open the Library Click **Library** in the left sidebar. The page is subtitled *Every popup the designer agent has created*, and it has two parts. --- ## 2. Your designs If your account has generated concepts before, they come first, with a count next to the heading: **Your designs** — *Popups this account generated — rebuild any of them.* This is the closest thing to "my saved templates". Any design you made in an earlier session can be used as the starting point for a new one. --- ## 3. The inspiration library Below that is the **Inspiration library** — a curated wall of popups. Hover a card and it offers **Use as inspiration**; click it and the popup opens large, where you can step through the wall with the arrows and press **Use this!** **Use this!** starts a new design session with that popup attached, and the first thing you are asked is what to do with it. The three answers are: - **Build exactly this** — re-create the design as faithfully as it can. - **Use it as inspiration for my own brand** — keep the idea, redraw it in your colors, fonts and products. - **This is a logo / brand element** — the image isn't a design at all; put it *inside* the popup you are designing. Then it asks which store it is for, and carries on like any other design session. --- ## 4. Filtering the wall Above the wall are chips in two rows: - **Goal** — Discount, Email capture, Upsell, Cart abandonment, Welcome, Gamification, Free shipping, Announcement, Other. - **Color** — Red, Orange, Yellow, Green, Teal, Blue, Purple, Pink, Neutral, each with its swatch. Chips add up, and **Clear filters** removes them all. Only values that actually appear in the library are offered, so the rows are shorter on a small library than on a full one. If nothing matches you get *No popups match the filters.* > There is no filter by language and no filter by season inside the app — OptiMonk writes the copy in the language of the campaign you are designing, and seasonal ideas come to you (see below) rather than being browsed. --- ## 5. The two message types Different formats give visitors a different experience. OptiMonk builds two of them. ### Popup — drive more sales with behaviorally triggered messages A **popup** appears as a card in the middle of the page, over a dimmed backdrop. This is the default, and the right choice for almost everything: cart abandonment, exit intent, or any moment you want the visitor to stop and decide. 🖥️ It appears in the middle of the page, over a dim overlay whose color and opacity you control. ❕ While it is open, the visitor's attention is on your offer. ⚡ What to use it for: **1. Collect subscribers.** SMS engagement rates run far above email, so offering free shipping, a coupon code or a free ebook in exchange for an email address or a phone number grows both lists quickly. **2. Stop cart abandonment.** Show a secondary offer to prevent abandonment and recover lost sales — a countdown, a discount, or free shipping over a cart value. ### Fullscreen — the most attention-grabbing way to deliver a message A **fullscreen** covers the entire screen: the imagery *is* the design, edge to edge, with your copy laid over it. There is no dimmed area, because there is no page showing behind it. 🖥️ It covers the entire screen. ❕ Nothing else competes for attention while it is open. ⚡ What to use it for: redirecting visitors to your best offers, promoting a downloadable document, or building an email or SMS list with one big, unmissable moment. See Fullscreen campaigns for how to ask for one and what changes when you edit it. > **Sidemessage, sticky bar and embedded content are not available in this app.** If you have campaigns in those formats, they keep running and you manage them in the classic OptiMonk admin. --- ## 6. What goes into a popup The elements that used to be a reason to pick one template over another are simply things you can ask for: a **discount code** (a fixed code, a pool of unique codes, or a Shopify automatic discount), a **countdown**, a **product recommendation**, a **survey** or **feedback** question, a **lucky wheel**, a **scratch card**, and of course text, images, buttons and form fields. Ask for them in the brief — *"spin-to-win popup with a countdown"* — or add them later by writing to the designer. --- ## 7. Seasonal ideas come to you Rather than a seasonal filter, OptiMonk sends you seasonal campaign ideas by email: *Before Black Friday and other peak events we email you a ready popup design for your store.* You control it in **Settings → Personal details**, under **Seasonal campaign ideas**: **Send me seasonal campaign ideas**, and **Only major events** if you want fewer of them. --- If you have any further questions or need any help, please contact us and we will be happy to assist you :)