# Why you should track your campaign performance?

Canonical URL: https://support.optimonk.com/en/articles/why-you-should-track-your-campaign-performance

Setting up a campaign is only half the job. Watching how it performs — and changing it when the numbers disappoint — is what turns a popup into results.

## Where to look

Open **Reports** in the left menu. It shows, for the domain you have selected, how your campaigns are doing over the period you choose: the trend, a table of every campaign, and breakdowns by device, country, traffic source, landing page and more. **Dashboard** gives you the same story in five numbers, and each campaign has its own **Overview** and **Analytics** tabs.

## Ask your reports

You don't have to read the charts alone. **Ask OptiMonk**, the chat rail next to the report, answers questions about the numbers in front of you, in plain English:

- *How is this domain performing?*
- *Where does most traffic come from?*
- *Do mobile or desktop convert better?*
- *How can I improve the conversion rate?*

## Then test the change

When the numbers tell you something is off, ask the assistant on the campaign's own page for an A/B test. It starts by asking what you want to test and offers four answers:

- **Test the copy only (headline, CTA…)**
- **Change the offer / incentive**
- **Try a whole new design variant (takes longer)**
- **Surprise me — mixed ideas**

Pick one and it drafts variants you can add to the campaign with one click. From then on the Campaign Performance table shows each variant's **Uplift** and **Chance to Win**, and OptiMonk can end the test for you: by default it auto-declares a winner at a 95% chance to win, after at least 200 conversions and at least 3 days of running. You can change those numbers — or declare a winner yourself — under **A/B test settings**.

## And if you'd rather talk to someone

You can always contact our customer support and ask for free advice, or even schedule a free consultation where you will be given a tutorial on how to make your campaigns more effective.