What is the differnece between the number of conversions and subscriptions?

The difference between the number of conversions and subsdcriptions is, that the conversion is the eventual number of those who subscribed/clicked on the button. However if its higher than the number of the subscriptions, there can be two reasons for that:


- someone subscribed more times than just once (from different browser/computer or after deleted the cookies), in this case our system will not duplicate the data


- some subscribtion data has been deleted by the owner of the account but in this case the conversion remains the same

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