What is the benefit of custom variables?

Custom Variables is used to display your messages to one specific segment of your visitors. The basis of the segmentation can be any variable you define. This feature has been proven to be useful if there is additional information about the visitors which you can base upon. For instance, on ecommerce sites, a customer’s previous orders or interests can be used as custom variables when showing the popup.

To learn more about this function, please read the following article:

https://support.optimonk.com/hc/en-us/articles/204743981-Custom-Variables

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