There can be several reasons why the numbers are not the same:
- OptiMonk calculates the number of unique visitors instead of the number of sessions. One person may complete many sessions but will still be counted as 1 user only
- There are too many filters set up for the campaign and only few of the visitors behave in that way
- The campaign is turned on for desktops only while on mobile devices the visitors rate is higher or vice versa
- The popup displays on exit intent on specific page only while the number of abandoning visitors of that page is low
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