Landing Page Personalization

Deliver personalized shopping experiences by creating landing page variations to cater to different segments of your audience. Utilize a no-code editor to effortlessly tailor messaging, promotional offers, visuals, and layout, ensuring an individualized experience for every shopper.

Same landing page, countless personalized experiences.

Landing Page Personalization.png

In this article you’ll learn about:

  1. What is Landing Page Personalization?
  2. Must-try tactics with Landing Page Personalization
  3. How to set up Landing Page Personalization?
  4. How to track Landing Page Personalization?

What is Landing Page Personalization?

Landing Page Personalization gives you the chance to tailor the messaging, offers, visuals or layout of your landing page effortlessly to resonate better with a given audience.

Personalizing your landing pages can make your pages much more relevant for a specific group of visitors and give you the boost in conversion rates that you’ve long been after.

With Landing Page Personalization, you can

👉 Boost your paid ad performance

👉 Increase relevancy of your messages based on source

👉 Simply make your customer experience unique

Must-try tactic with Landing Page Personalization

📝Personalize your email landing pages with the visitor’s name

📊Tailor landing pages to top referral partners

📰Personalize landing page headlines based on ad copy

🛍️Tailor product page messaging to align with your ad copy

How to set up Landing Page Personalization

1) First, log in to your OptiMonk account at

2) Once logged in, click on New campaign on the right.


3) When selecting a template, choose Page Personalization as your message type.


4) Select the domain or an exact URL on which you would like to make the changes and click on Next.


5) You can

  • edit/insert text
  • insert/change HTML code
  • hide elements.


6) Create different versions of the selected element.


7) Repeat this process for as many elements as you want to personalize. For example, personalize all the headlines or hide some of your visuals.


To learn how to modify different elements in our visual editor, read this article.

8) After you’ve created your campaign, the next step is to set up the targeting options. You can select the targeting options the same way as as you would in case of any OptiMonk campaign like a popup or Embedded campaign.


9) If you’re done with implementing the targeting options, you can select or set up a Conversion Goal that will help you track the performance of your personalization campaign along your business goals.


For example, "Add to Cart" or "Purchase" conversion events can be a great option for testing any elemet of your product pages. Also, for a Thank you page, you can track the "Page View" based on your landing page’s URL as a conversion event.

10) If you’re done with targeting, activate your campaign. However, if you’d like to create more versions of the same page for different visitors groups, keep on reading.


11) Create different variants of the same landing page for different segments with Experiences within the same campaign. For instance, you can create different variants for both your returning and your new visitors. You can set up the more variants on the Campaign details page by clicking on Start Personalization.

Read more about personalized Experiences in this article.


12) After setting up your Experiences, you just need to activate your campaign.


How to track Landing Page Personalization results?

Selecting a Conversion Goal

To start, define what you want to achieve and pick a relevant Conversion Goal. For example, if you're comparing a personalized landing page with a standard one, measure which version drives more Purchases or Add to Cart actions. If you lack standard e-commerce events but have a Thank You page, consider the Page View Conversion Goal. You can select a fitting Conversion Goal after choosing targeting rules. This way, you'll establish a clear way to measure success for your campaign.

Analyze your Landing Page Personalization campaigns in OptiMonk- if you’re a Shopify user

If you run a Shopify store, you can monitor your real-time performance directly through OptiMonk’s Campaign Analytics.

The campaign analytics report provides an account-level overview of the overall performance of OptiMonk campaigns and gives further details on campaign-level performance.

To learn more about how to access OptiMonk’s Campaign analytics, read this article.

Analyze your Landing Page Personalization campaigns in Google Analytics 4

To better understand how your personalized Landing Page campaigns are performing, you can use Google Analytics 4. This allows you to delve deeper beyond the campaign details page. By creating Custom Audiences for personalized variants, you can measure how well your different versions are doing.

Check out this guide for step-by-step instructions on using Google Analytics 4 to track campaign performance.

✉️ If you need any further help or have any questions, please let us know at, and we would be happy to assist you :)





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