How do I setup and run an A/B test?

You will need to create at least two versions of your campaign. For this, please follow the below steps:

  • go to the campaigns list and click on the pencil next to the campaign that you would like to copy
  • click on the ‘Make a copy of the first variant’ option
  • the editor surface will then popup
  • click on the back button in your browser and a copy of the popup will appear below the first variant

Please note: You will be able to A/B test right after Activating the copy of the first campaign and adjusting its settings to fit the goals of your A/B test.

What should I change to A/B test my popup?

OptiMonk gives you the freedom to create different variants according to your choice. Your variants can also be completely different. We recommend to change the elements of the popup in the following order:


  • Headline
  • Subheading
  • Button text
  • Data asked
  • Colors
  • Other texts and descriptions


In addition to the content of the popup, you should continuously refine your main ‘offer’.

Maybe your customers would react ten times better to a totally different offer/communication. A discount might get you more conversions than a free ebook. Every site has its own visitors with their own set of needs.

There’s only one way to know which popup will work best for your visitors: by testing it!

If you’d like to know more, read our case study on how an e-commerce store used A/B testing to have better results:

Please note: We do not recommend to make too many changes because then you won’t be able to determine why each variant is performing better or worse than the others.

A sensible way to get it started is to make a change to one element, test it, and then make a change to the other elements as well, choosing the best performing variant each time.

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