You can make your popups much more efficient. Testing your popups helps you acquire more subscribers and customers from the same amount of visitors. Technically speaking: it boosts the conversion of the popups. It can even be said that out of all conversion boosting tools, A/B testing is the most certain and most predictable way to achieve better result In the following example we increased the efficiency of this popup by 47%, only by changing its headline:
In practice this means 47% more subscribers, from the same amount of visitors – it was worth, wasn’t it? :)
The best thing about A/B testing is that you can play safe: if you create 5 tests, and only 3 of them actually enhance your conversion, it’s enough to keep the 3 that enhanced your conversion, and delete the other 2 that didn’t perform as well.