Google Analytics and my OptiMonk account show different data

There can be multiple reasons behind this issue. 

Here are the most common ones:


Please note that visitors are only counted on those pages where the JavaScript code is inserted. Another thing to know here is that if you don’t show popups to you mobile traffic than they are not even counted and vice versa, which means that only those unique visitors are counted who are browsing your webpage from a device on which the popup can be displayed.


  • Please note that the unique visitors we count will equal the number of Users in your Google Analytics account and not the number of Sessions

  • Another reason: the Google Analytics Tracking code is not inserted to each and every page of your site where the popup can be shown. In this case the number of unique visitors counted by us will be higher.


If none of these answered your question, please contact us at

Have more questions? Submit a request


Powered by Zendesk