What are the pro features?

You can get started with OptiMonk without any commitments thanks to our free plan. We also have paid plans available with additional features, called "pro features". You can always find the current plans and pricing at https://www.optimonk.com/plans-and-pricing

If you are a free user, the pro features will be marked with the following icon in the OptiMonk user interface: 


Here is a detailed list with the different features available in the different plans:


Variant A/B testing allows you to create unlimited versions of a campaign to test which changes result in better conversions. You can find out more about Variant A/B testing in this article: How do I set up and run a Variant A/B test?

JavaScript event trigger allows you to display your message when a visitor has completed any predefined action that is not handled by standard methods. You can use this to fire the popup once a specific JavaScript event activates. You can enter any event that is used to track interactions that occur on your website. For example, your campaign can be displayed when a registered visitor logs in to his/her account and the 'user_login' event has occurred. You can find out more about JavaScript event trigger in this article: Triggering options - "When to show?"

Priority support means that we handle your support requests with priority so you get help as fast as possible. 

Custom Variables give you an opportunity to display the popup based on the advanced behavior of the visitors, for example, based on their name provided during the time of registration. You could segment your audience based on any variable you want (e.g. gender, age, etc. - it depends on your unique needs). If you want to find out more, check out our article for Custom Variables

Block IP addresses: Use this option if you want to exclude visitors with a specific IP address or range.

Cookie targeting: You can use this function to segment the visitors based on the cookies. Targeting cookie-specific segments of your audience helps you to differentiate the customers based on tailored website experience. If you are interested, you can find out more in our Cookie Targeting article.

AdBlock detection is a Campaign rule that allows you to target your visitors depending on whether they are using Ad-blocker or not. You can find out more in our article for AdBlock detection.


If you have any further questions or need any help, please let us know at support@optimonk.com and we would be happy to assist you :)




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  • Avatar
    Maciej Baranowski

    can you please elaborate on the cookie segmentation? How can we use that? Thanks!