Campaign Analytics

Campaign analytics allows you to track the overall performance of popups on revenues and monitor performance on the campaign level, as well. With a simple dashboard, you can stay up-to-date on campaign performance and keep making tweaks to your campaigns to improve results.

In this article, we’re giving you an overview on

1. How to access Campaign analytics
2. What stats are included in your Campaign analytics report
3. How to customize your Campaign analytics report

How to access Campaign analytics

Campaign analytics is available under a new ‘Campaign analytics’ tab on the navbar.

💡 Please, note that this feature is available for Shopify stores only.

What stats are included in your Campaign analytics report

The campaign analytics report provides an account-level overview of the overall performance of OptiMonk campaigns and gives further details on campaign-level performance. On the top, we show you the overall performance of your campaigns, while below you can see a broken-down report on the campaign level.

If users have multiple URLs under their account, reports for each URL will be listed below each other.

On the report, the following metrics are displayed:

• Impressions - The number of times your campaigns have been displayed to a visitor.
• Conversions - The number of times a visitor performs any action that is reported as a conversion, like filling out a form or clicking on the "Call to action" button on a campaign.
• Conversion rate - The percentage of visitors who completed the goal of a campaign, which can be filling out a form or navigating to a page.
• OptiMonk-assisted revenue - Revenue generated after an impression or conversion of an OptiMonk campaign within the defined attribution window.
• Number of orders - Orders placed after an impression or conversion of an OptiMonk campaign, within the defined attribution window.
• Average order value - The average value of orders placed after an impression or conversion of an OptiMonk campaign, within the defined attribution window.

💡 Please, note that the report is not updated in real-time and will show you results of past days while current-day statistics are excluded.

How to customize your Campaign analytics report

Users have 3 options to customize their Campaign analytics reports:

1. Determine what devices the report should include

• Desktop
• Mobile
• Desktop & Mobile

2. Select an attribution window

• 30 minutes impression-based (by default)
• 30 minutes conversion-based
• 5-day impression-based
• 5-day conversion-based

In the case of conversion-based attribution, we attribute revenues to a popup only when it leads to actual conversion. In practice, that means that a popup must lead to a purchase directly for it to be calculated into this metric. For instance, if a visitor is shown a popup with recommended products or a discount and makes a purchase within the selected time frame, revenues from that purchase will be attributed to the popup.

In the case of impression-based attribution, we attribute revenues to a popup, if a visitor has seen a popup before purchase. Impression-based attribution is useful when there's no CTA on the popup, therefore, it cannot lead to a direct conversion.

In-session or 30-minute attribution refers to a short attribution window when the popup must be shown to the visitor during the same session when the purchase happens. Only if the visitors sees a popup and makes a purchase within 30 minutes, will revenues from that purchase be attributed to that popup.

5-day attribution is useful if visitors usually take longer to make a purchase decision and they don't tend to buy right away. Revenues from a purchase will be attributed to a popup if a visitor sees a popup and comes back to make a purchase within 5 days.

3. Set the date range

Change the date range to a selected timeframe which data in your reporting should be filtered to.