Campaign Analytics allows you to track the overall performance of all OptiMonk campaigns (popups, website personalization, A/B testing) on orders and revenues and monitor performance on the campaign level, as well. With this simple dashboard, you can stay up-to-date on campaign performance and keep making tweaks to your campaigns to improve results.
In this article, we’re giving you an overview on:
- How to access Campaign analytics
- Stats included in your Campaign analytics report
- Analyze performance by Conversion Goal
- What do the order and revenue numbers exactly mean?
- How to customize your Campaign analytics report
1. How to access Campaign analytics
Campaign analytics is available under the ‘Campaign Analytics’ tab on the navbar.
2. Stats included in your Campaign Analytics report
The campaign analytics report provides a domain-level overview of the overall performance of OptiMonk campaigns and gives further details on campaign-level performance.
If you're managing OptiMonk campaigns across multiple domains, just choose the domain from the dropdown you want to see stats for.
At the top of the page, get a comprehensive overview of domain-level data, including visitor counts, orders, and overall site conversion rates—key metrics tracked by OptiMonk.
Below you can see a broken-down report on the campaign level.
On the report, the following metrics are displayed:
- Visitors - The number of visitors who’ve seen your campaign.
- Impressions - The number of times your campaigns have been shown, possibly multiple times to the same visitor.
- Conversions - The number of times a visitor performs any action that is reported as a conversion, like making an order, filling out a form or clicking on the "Call to action" button in a campaign.
- CR (Conversion rate) - The percentage of visitors who completed the goal of a campaign, which can be making an order, filling out a form or navigating to a page (=Thank you page)
- Uplift - In case you’re running an A/B test, the uplift refers to the improvement or increase in performance of a test variant compared to the control group.
- Chance to win - The probability that a variation will outperform the control variant.
- Assisted revenue - Revenue generated after an impression or conversion of an OptiMonk campaign within the defined attribution window.
- Assisted orders - Orders placed after an impression or conversion of an OptiMonk campaign, within the defined attribution window.
💡 Please, note that the report is updated once every hour.
3. Analyze performance by Conversion Goal
Different campaigns require different metrics for tracking success. Select your preferred Conversion goals to tailor the performance metrics of your campaigns:
- Campaign conversions: How well did your popups converted visitors into leads (or done anything you declare as a campaign conversion, like a redirect), and how much money they spent AFTER this conversion event.
- Visitors with orders: How many of your visitors have turned into customers after meeting your campaigns. This is valid for popups and other types of campaigns as well, where there is no campaign conversion defined.
- Visitors with carts: How many of your visitors have added any product to cart from those, who has seen your campaign.
- Any Custom Conversion Event: You can measure the performance of your campaigns based on any other Custom conversion event you set up.
4. What do the order and revenue numbers exactly mean?
You’ll see two different types of order and revenue data:
- Total orders & Revenue: If a visitor meets a popup or other campaign of yours (regardless of actually converting into a lead or not), and then makes a purchase in 5 days, this revenue will be attributed to this campaign in the Total orders and Revenue metrics. You’ll find these in the “Visitors with orders” report.
- Assisted orders & Assisted Revenue: If you want to see how much money your visitors spent after they actually converted in any of your popups, then you’ll need the assisted orders & revenue metrics. Here it is not enough to just see a popup. Only those orders will be assisted to the campaign, which happen within 5 days of a campaign conversion. You’ll find these in the “Campaign conversion” report.
Where does the revenue data coming from? Order data to Campaign Analytics is sourced directly from Shopify or Google Analytics 4.
5. How to customize your Campaign analytics report
You have 4 options to customize your Campaign Analytics reports:
1. Choose the domain
For campaigns across multiple domains, simply choose the domain from the dropdown the campaigns of which you’d like to analyze.
2. Choose which devices to include in the report
- Desktop
- Mobile
- Desktop & Mobile
Please note that device-specific data is only available for dates after 21 February 2024. If you filter for dates before that, Campaign Analytics might not show you any data.
3. Set the date range
Adjust the date range to filter your reporting data for a specific timeframe.
If you have any further questions or need help, please contact us via support@optimonk.com.
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