Contextual messages instead of one-size-fits-all headlines will give you the boost in conversion rates that you’ve long been after. Personalize the content of your entire website - headlines, CTA buttons, social proof - the way it alters every time depending on who is looking at it.
In this article, you’ll learn about:
- What Dynamic Content is
- Why use Dynamic Content
- How to set up a Dynamic Content campaign
Things to keep in mind when using Dynamic Content
1. What is Dynamic Content?
Dynamic Content is a campaign type in OptiMonk allowing you to edit your site’s content directly without involving developers. What’s more, it can help you deliver more relevant messages to different audiences on the same page. Instead of having to create multiple landing pages for different offers, you just need to create personalized versions of the same one for different segments. How you can do that? By tailoring headlines or any text element of your website content to your audience’s interest, location, or behavior, so they will change based on who is looking at them.
2. Why use Dynamic Content
Data-driven personalization is becoming more and more common, and for good reason: not all visitors are interested in the same thing. In fact, they expect unique, more personal online shopping experiences, so personalizing the content - headlines, CTA buttons, social proof - of your sales pages should be your number one priority! Fortunately, Dynamic Content is here to help you:
⭐ Create a more personal & meaningful customer experience
by creating more relevant offers, recommendations, and page content for your audience
⭐ Increase ad performance & ROI on ad spend
by showing visitors a headline that reflects the ad content or traffic source
⭐ Boost engagement & conversions
by building trust and unlocking the lifetime value of a customer
Not sure where to start? Here are some best practices for using Dynamic Content on your website.
👉 Show headlines based on geo-location
👉 Greet returning visitors or subscribers differently
👉 Personalize headlines to match ad copy
👉 Show different messages based on any data
3. How to set up a Dynamic Content campaign?
1) Log in to your OptiMonk account at https://app.optimonk.com/
2) Once logged in, click on New campaign on the right.
3) When selecting a template, choose “Dynamic content” as your message type.
4) Select the domain on which you would like to make the changes and click on Next.
5) Once you click on Next, your page will be opened up in our Dynamic Content Editor on the top.
6) First, click on the Navigation mode and navigate to the page you’d like to make edits.
7) Then click on Selection mode and select any text element on this page to create a different version of it.
8) Once you’re done with the new version, click on Done.
9) All your changes will be listed above under Changes. Upon clicking on it, you can see the list of changes you made on the given page.
10) When you are done with all the changes, click Next.
11) You will be redirected to the campaign settings of your OptiMonk account. You will see that the Current page / URL rule is automatically added to your setting. Make sure to include all URLs where you want your changes to be displayed.
💡 For example, if you want to show your changes on multiple similar pages (like all product pages in a given category), you’ll have to add them now with the Current page / URL rule. As we’ve created the changes on a single product page, but we want to target all similar pages, we’ll use the Current page rule the following way:
12) To narrow your audience even further down, you can add additional targeting rules by clicking on the “Add new rule” button.
13) As a final step, don't forget to save your settings by clicking on Next in the top right corner! :)
💡 Next time when you are in the Dynamic Content point-and-click editor for the same Campaign, you will see a green notification if the page you are currently on is included in the targeting rules of your Dynamic Content Campaign:
4. Things to keep in mind when using Dynamic Content
❗ The green notification in the point-and-click editor will not show up the first time when you are setting up the Campaign, as the targeting rules are not saved yet at that point
❗ You can add dynamic content to one page per campaign in the Dynamic Content Editor and later target all similar pages to display the same messages with the Current page / URL rule.
❗ You can make up to 20 changes on a page.
❗ The entire headline must be changed, not only parts of it.
❗ You can target segments based on geo-location only if you have the indication for the country in the URL. For example, sissora.com/fr/ —> where /fr/ suggests that this is a French site.
💡 You can create the changes on a single page and later target with the Current page / URL rule all similar pages to display the same messages. For instance, if you change the headlines on a page, listing shoes, you can simply target the page listing hats, as well to display the same headlines.
✉️ If you need any further help or have any questions, please let us know at email@example.com, and we would be happy to assist you :)