Yes. You can embed tracking codes—such as the Facebook Pixel—into your OptiMonk popup.
Example: Facebook Pixel Code
Below is an example snippet you can adapt:
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '1719342018283696');
fbq('track', 'Subscribe');
Important
Replace the sample Pixel ID (
1719342018283696) with your own.Remove any
<script>or<noscript>tags before pasting into OptiMonk.You may insert other tracking codes in place of the Facebook Pixel—this field supports any custom script.
How to Add a Tracking Code to Your Popup
Step 1: Log In
Log in to your OptiMonk account at:
https://app.optimonk.com/login/en
Step 2: Select Your Campaign
Click Campaigns in the left-hand menu.
Choose the campaign in which you want to implement the tracking script.
Step 3: Open the Campaign Variant
Click the Campaign Variant you want to edit. This will open the Campaign Editor.
Step 4: Navigate to the JavaScript Editor
Select Code on the left.
Switch to the JS editor.
Ensure that the JS event is set to Popup fill.
Paste your tracking code into the editor.
Step 5: Save Your Changes
Click Save, then Save & Exit in the top-right corner.
Need Help?
If you need assistance adding your tracking code or troubleshooting the integration, contact us at [email protected], or start a live chat, and our team will be happy to help you.




