Gamification is quite a new trend, and it means the application of game-design elements and game principles in non-game contexts, like marketing campaigns. That makes our popup campaign more interesting and effective. But that is not all: gamification helps to make visitors interactive in a way that is fun for them.
We have some special templates with the 'Lucky Wheel' element. To try them, create a campaign with the 'New Campaign' button under the 'Campaigns' category, and then take a look at the templates!
Be aware, however, that the gamification elements cannot be added separately to your campaign. So, to be able to use them, you have to choose a template that originally contains the Lucky Wheel.
To find the templates that have a lucky wheel element on them, filter the templates by selecting 'Gamification' where all our gamification templates will be listed.
To try the Lucky Wheel, choose any of our templates with the lucky wheel element, for example, the Monte Carlo template.
What is exactly a “Lucky wheel” and how can I use it?
This type of campaign is one of the most fun ways to collect newsletter subscribers. In order to be able to spin the wheel, the visitors need to provide their email addresses. Why will they do that? Because everybody likes to win!
To edit the wheel, click on it so the 'Lucky wheel' editor will pop open on the right side. Here you can change the background, the colors, and the design of the wheel easily.
If you click on the Settings button, an options panel will pop up containing the detailed weighing factors and chances to win.
If you modify the weighting factors, the winning chances will be recalculated automatically. Under the 'Titles', you can provide the text that should appear on each wheel element. You can create non-winning options, too.
However, if you set the weighting factor to 0, your visitors will never receive those options. This is a nice way to make the game even more exciting, and it gives your visitors an extra satisfactory feeling when they've won. Keep in mind, that the visitors spinning the wheel have already provided their email addresses, therefore, we do not recommend giving winning chances to these non-winning slices.
You can provide the fix coupon codes for every winning option in this detailed settings panel.
Important: only fix coupon codes can be used on the lucky wheel element, unique coupon codes can't be used with these templates. As every winning element has its own, pre-defined coupon code, that means that all of your visitors get the corresponding coupon code for each winning element.
After the spinning, the 'Thank You' page will open up automatically by default, it will contain the relevant coupon code. You can change the page that will open with the Success action:
You can add new pages to your Campaign to create multiple Thank you pages, personalizing the content of the page based on the result of the spin:
The coupon code will be displayed using a gamification discount code element, this is vital for the template to work properly as you can't predict which visitor will win which coupon code. This will automatically display the winning coupon code to the visitor
Important: The Shopify coupon code auto-redemption and the automatic coupon creation are not available for our gamification templates. You'll need to create the coupon codes manually in your store.
If you have any further questions or need any help, please contact us at support@optimonk.com, and we would be happy to assist you :)
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