You can segment your audience based on auto-collected visitor data, taking your targeting to the next level.
1. What is the Other Visitor Attributes rule?
Your visitors leave long traces of valuable behavioral data anywhere they go online: which ad led them to your page, what browser in what language they’re using, and which landing page they first opened. Visitor Attribute Targeting allows you to tap into this readily available data in targeting to deliver relevant, personalized messages.
What visitor attributes are now readily available for targeting in OptiMonk?
UTM campaign
UTM medium
UTM source
OS type
Browser type
Browser language
Timezone
First landing
Current month
First visit date
Campaign last seen
Custom attribute - any JavaScript custom visitor property
2. Why should you start using Other Visitor Attributes right away?
Other Visitor Attributes are much more than just a collection of browsing habits – they provide a wealth of insights into your audience's needs and preferences. By leveraging Visitor Attribute Targeting, you can craft your messaging to appeal to the specific interests and habits of each visitor, making them feel more valued and likely to engage with your brand. In addition, this approach can help you identify new opportunities for growth, as you gain a deeper understanding of your audience's behavior and preferences.
👇 Here are just a few examples of how you can start using Other Visitor Attributes right away:
1️⃣ Provide the option to switch to a different language based on the user's browser language
2️⃣ Reflect the original ad copy in targeting using UTM targeting
3. How to set up the Other Visitor Attributes rule?
Step 1: Access Your OptiMonk Account
Log in to your OptiMonk account at https://app.optimonk.com/login/en
Step 2: Navigate to Campaigns
Select Campaigns from the left sidebar.
Step 3: Choose Your Campaign
Select the campaign where you want to add visitor attribute targeting.
Step 4: Open Campaign Settings
Click Edit settings on the right side.
Step 5: Add Targeting Rule
Under Select who should see the popup, click Add new rule.
Step 6: Select Visitor Attributes
Scroll to Other Visitor Attributes and click the Add button (+) next to it.
Step 7: Configure Attribute Conditions
Choose your desired visitor attribute from the dropdown menu, then configure the conditions (equals, contains, does not equal, etc.) based on your targeting needs.
Step 8: Save Your Configuration
Click Save and Next in the top right corner to apply your visitor attribute targeting rules.
4. How to set up OptiMonk campaigns to use custom attributes?
Custom Attributes give you the ability to present highly-tuned messages to specific audience segments based on any additional information about the visitors. For instance, an eCommerce site can use previous orders or items viewed as custom attributes. These custom attributes trigger specific messages related to those orders and items. This is an excellent way to encourage repeat business or generate buzz for a new product offering.
ℹ️ For more information on how to set up OptiMonk campaigns to use custom attributes, please check out this article.
Note: Custom Variables has been renamed to Custom Attribute and is now accessible under the Other Visitor Attributes targeting rule.
Need Help?
If you have questions or need assistance setting up visitor attribute targeting, contact us at [email protected] or via chat—we're here to help.