If you’re a design ninja, you can go ahead and create a campaign from scratch, but if you’d rather spend your free time doing something else, you’ll be happy to know we have hundreds of pre-built, professionally-designed, responsive, and 100% free templates you can choose from. In this article, we’ll show you how you can find the most suitable template for your goals in seconds.
In this article, you will learn about:
- How to access the Template Library
- Filtering templates by Language
- Filtering templates by the most popular buzz words
- Filtering templates by Themes
- Filtering templates by seasons
- Filtering templates by tactics
- Filtering templates by your goals
- Filtering templates by their content
- Filtering templates by message types
If you only need a quick overview on templates, watch Reka's walkthrough in 2 minutes:
1. How to access the Template Library?
You can access hundreds of beautiful templates directly from your account. Simply select the “Templates” tab on the left sidebar to explore our 300+ pre-designed templates:
Don’t have an account yet? Still, you can browse our Template Library full of fabulous templates on this page.
2. Filtering templates by Language
Even if your target market isn't English-speaking, you don't have to waste time translating every campaign. We’ve got you covered with hundreds of ready-to-use templates in six languages: English, French, Spanish, German, Portuguese, Romanian, and Hungarian.
With our simple language selector, you can easily switch to the language you need and tailor your message for a global audience, streamlining the process and saving you time.
Simply go to the Templates tab and select your preferred language next to the Search bar:
3. Filtering templates by the most popular buzz words
Above the Language Selector, you'll find the most popular popup formats, including popups, gamifications, sidemessages, embedded content, and image popups.
Simply select the format you'd like to launch, and you'll see our templates categorized by Themes for easy browsing.
4. Filtering templates by Themes
Below, you can access our 30+ template families, our Themes. Themes also allow you to customize your popups with your own design—adjusting colors, fonts, and layout—and save those settings for easy reuse in future campaigns.
Simply select a Theme that catches your eye and that you'd like to test on your site. You'll then see all relevant campaigns, each labeled with its corresponding use case for easy selection.
You can also find our Themes in the left panel under the Home section for quick access.
You can find the Themes you've saved under the Recommended Tactics section for easy access.
5. Filtering templates by seasons
You can also use Upcoming seasons filter to find templates for a specific season or holiday, like Black Friday or Christmas.
Simply select the season you’re interested in, and you’ll see all relevant templates categorized by their use cases.
6. Filtering templates by Tactics
Above the seasonal filters, you’ll find proven and tested tactics that we recommend for your store.
Click on a tactic to see all matching templates:
You can also explore every tactic by clicking the Use Cases button in the left panel:
7. Filtering templates by your goals
When you’re creating a campaign, you have goals in mind that you want to accomplish. That’s why we have the option to filter the templates by goals. Whether you want to stop cart abandonment, collect feedback from your visitors, or build your list, you can find the perfect template based on your goal.
You can choose from the following goals:
- Build your list
- Stop cart abandonment
- Grow average order value
- Collect feedback
- Guide your visitors
- Boost conversions
- Increase sales
If you select one of the goals, you will find every relevant template listed by their use cases:
8. Filtering templates by their content
Looking for a specific element, such as a discount code, countdown timer, or product recommendation? Use the Content Filter to find templates that include the features you need. On the left panel, find the content filtering under the goal filtering.
You can choose from the following contents:
If you select your preferred content, you will find every relevant template listed by their use cases:
9. Filtering templates by message types
Different message types allow you to control how your visitors experience your campaign. Whether you want an attention-grabbing popup or a subtle sticky bar, you can choose the format that aligns with your goals.
For example:
- A full-screen popup is ideal for big promotions like Black Friday.
- A sticky bar is excellent for highlighting free shipping or reminding visitors about their discount codes without disrupting the browsing experience.
You can choose from the following message types:
And if you choose your preferred message type, you will find every relevant template listed by their use cases:
Popups - Drive more sales with behaviorally triggered popups
Classic popups are displayed in a typical overlay window where your message appears. These are great for cart abandonment, exit intent, or when you want your visitors to take action.
🖥️ They appear in the middle of the pages by default, but you can change their position.
❕If the popup appears, visitors cannot keep scrolling or continue browsing.
⚡ What to use classic popups for?
1. Collect SMS subscribers: SMS engagement rates are six to eight times higher than email marketing engagement rates. Offering free shipping, coupon codes, or free ebooks for mobile users, you can grow your SMS list quickly.
2. Stop cart abandonment: Show a secondary offer to your visitors to prevent cart abandonment & recover lost sales with classic popups. Use powerful incentives such as a countdown timer, discounts, or offer free shipping based on the cart value.
Sidemessage - Get real, measurable feedback in a non-intrusive way
Sides messages appear on the side of the pages as visitors browse your website. These are effective for collecting email subscribers or gathering feedback from your visitors without interrupting their browsing experience.
🖥️ The Sidemessage appears on the side of the pages.
❕ It stays on one of the sides of the page, so it will not block the browsing experience.
⚡ What to use sidemessages for?
1. Gather feedback: Discover where your customers are really coming from. Understand what attracts first-time buyers to your site and utilize the right sources to gain more traffic.
2. Collect subscribers: This can be useful when you do not want a popup to appear on exit-intent and you do not want to disturb the visitors during browsing your website. Perfect solution for blog pages.
3. Boost your social followers: Invite visitors to join your community and receive updates about your content on social media.
Sticky bar - Display updates, without blocking the main content of your site
A sticky bar is a floating onsite message that appears at the top or bottom of your website and sticks there as visitors browse the pages on your site. It is a great way to make announcements without interrupting the browsing experience or to remind visitors of an active discount code that hasn't been redeemed yet.
🖥️ They appear on the top or the bottom of your website.
❕ The Sticky bar will not block the browsing experience.
⚡ What to use sticky bars for?
1. Discount Code Reminder: Setting up a Discount code reminder campaign will remind your visitors of their active discount code that hasn't been redeemed yet. This way you can boost redemption & conversion rates at the same time.
2. Dynamic Free Shipping Bar: Boost cart value by letting your visitors know about your free shipping limit.
3. NPS survey bar: It is very important to make the customers feel that their feedback is valuable regardless if it is negative or positive. Learn how much your customers love you by asking them how likely are they to recommend you to a friend or colleague.
for themselves on a popup and they can win big discounts, free product samples, or any other rewards.
Fullscreen - Most attention-grabbing way to deliver a message
Fullscreen messages are similar to popups, but – as their name implies – they cover the entire screen. That is what makes fullscreen unavoidable and one of the most effective methods for attracting visitors and increasing conversion.
🖥️ They cover the entire screen of the pages.
❕If the popup appears, the visitors can not scroll or continue browsing.
⚡ What to use fullscreen popups for?
The possibilities are endless. You can redirect visitors to your best offers, promote a downloadable document or even build your email list or SMS list.
Embedded - Add lightning-fast, personalized sections to your website
Embedded Templates make it super easy to add custom sections to your site that actually look like native content, all without involving developers.
🖥️ They appear as part of your website.
❕ The Embedded Content will not block the browsing experience.
⚡ What to use embedded content for?
1. Embed list-building forms with discount codes so you don’t interrupt the browsing experience.
2. Embed surveys so they seem like an organic part of your website.
3. Recommend relevant products in blog articles to help visitors convert faster.
✉️ If you need any further help or have any questions, please let us know at support@optimonk.com, and we would be happy to assist you :)
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