Design is often the greatest challenge when it comes to scaling personalized messages efficiently. Marketers spend significant time and effort on designing campaigns and making sure they match the brand identity flawlessly.
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With Themes, you’ll have a template ready for all possible campaign goals right when you need it. What’s more, OptiMonk Themes allow you to create a unified look for all your campaigns effortlessly by defining key elements of your brand identity - called Saved Styles - and re-using them in your future campaigns.
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💪 Access several pre-built templates that match your brand

💪 Create new campaigns from scratch in a matter of minutes

💪 Create your own custom theme for each brand you manage

To create your own on-brand Theme, you need to define elements of your brand identity first. This is exactly what Theme Kit is for.
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Theme Kit is the place where you can set your:

In other words, the Theme Kit tab in the Editor allows you to create a unified look for all your (future) campaigns. And what’s the best part of it? Once you customize your Theme Kit elements to match your brand flawlessly, you will have access to your own custom, auto-generated templates that match your brand! ⚡️
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Theme Kit settings can be accessed from the Editor when you create a new campaign. Simply select the Theme Kit tab from the top of the left sidebar to display your setting options.
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Once you define your brand identity elements, your settings will be saved as your custom Theme, so every time you are to create a new campaign from the same Theme, OptiMonk will remember your Theme Kit settings, saving you significant time on designing every page of the campaign (main page, teasers and thank you page) to match your brand. This way, you can create new campaigns 5 times faster compared to building them up from scratch.

OptiMonk’s Themes-compatible templates can be modified to reflect your design settings across future campaigns. Thus, predefined Theme Kit settings will be automatically applied to future campaigns when you pick a template from the same (custom) Theme family.

​Please note that Theme Kit is only available for the following themes:

In case you cannot see this tab in Editor, you’re probably using a theme unsupported by this feature.

You have the option to select a single main color. Our Theme Kit-compatible templates rely on multiple shades of your main color. OptiMonk automatically calculates 4 matching shades of the main color, which are darker and lighter versions of the given color. The exact tone depends on the darkness/lightness of the original color to make sure that the colors on your personalized templates will be in harmony.

You can choose up to 4 other secondary colors according to your brand book. Secondary colors must be defined in Hex color codes such as #ED5A29 or #272727.
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Add your logo directly to your Theme settings, and OptiMonk will automatically display it on all your popup pages.
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To pre-set the main and secondary font types used across your popup campaigns, you have two options:

Theme Kits offers 4 options for corner style:

The selected corner style will be used for various form elements including, the corner of your popups, button elements, and teasers.
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Design elements once, and reuse them forever with Saved Styles!

Saves Styles allow you to supercharge your productivity. Stop wasting time on designing a button the same way for every campaign. Choose from several predefined styles for any element or save your own styles that you can reuse over and over again.

Your Theme offers you several predefined styles for customizable elements, but if you prefer to create a different style and want to reuse it in future campaigns, you can save it as your custom Saved Style.
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Log in to your OptiMonk account at https://app.optimonk.com/

Select Campaigns from the navigation bar.

Select the campaign you want to edit, or create a new campaign.

Click on the campaign variant you want to edit to open the Campaign Editor.

Enter a descriptive name for your custom style (e.g., "Primary CTA Button" or "Header Text Style"), then click Save.

Your custom style now appears in the Saved style dropdown menu. You can apply it to any compatible element in this campaign or future campaigns.