Setting up a campaign is only half the job. Watching how it performs — and changing it when the numbers disappoint — is what turns a popup into results.
Where to look
Open Reports in the left menu. It shows, for the domain you have selected, how your campaigns are doing over the period you choose: the trend, a table of every campaign, and breakdowns by device, country, traffic source, landing page and more. Dashboard gives you the same story in five numbers, and each campaign has its own Overview and Analytics tabs.
Ask your reports
You don't have to read the charts alone. Ask OptiMonk, the chat rail next to the report, answers questions about the numbers in front of you, in plain English:
How is this domain performing?
Where does most traffic come from?
Do mobile or desktop convert better?
How can I improve the conversion rate?
Then test the change
When the numbers tell you something is off, ask the assistant on the campaign's own page for an A/B test. It starts by asking what you want to test and offers four answers:
Test the copy only (headline, CTA…)
Change the offer / incentive
Try a whole new design variant (takes longer)
Surprise me — mixed ideas
Pick one and it drafts variants you can add to the campaign with one click. From then on the Campaign Performance table shows each variant's Uplift and Chance to Win, and OptiMonk can end the test for you: by default it auto-declares a winner at a 95% chance to win, after at least 200 conversions and at least 3 days of running. You can change those numbers — or declare a winner yourself — under A/B test settings.
And if you'd rather talk to someone
You can always contact our customer support and ask for free advice, or even schedule a free consultation where you will be given a tutorial on how to make your campaigns more effective.