You describe the popup you want, and a few moments later you are looking at a board of design
concepts. Here is what happens in between, what those cards are, and how to steer them.
1. Say what you want
The composer greets you with What should we build? and Just tell me what you want — or start
from an example below. Under Or start from an example are four starters: Welcome popup,
Exit-intent discount, Spin-to-win, and Suggest ideas. The first three drop a
ready-made brief into the box for you to edit; Suggest ideas instead starts a wider round
built from what we read on your site.
2. A few questions first
Before anything is drawn, we usually ask a little. The thread header switches to A few
questions, then concepts start, and the composer to Type your answer — e.g. "yourstore.com,
exit-intent 10% off"… If we do not know your site yet, the header says Enter the target
domain — we'll align brand context to it instead.
The questions arrive as a single card, not one at a time — chip rows written for your case,
never more than four questions, each with two to five options. One question, or none at all, is
a perfectly normal outcome.
Every question also offers Other…, which opens a free-text field. Answering the last open
question starts the round by itself; with an Other field open there is a button,
Generate 4 concepts. Half-finished answers are kept if you step away.
3. While the concepts are drawn
The header reads Generating concepts — they appear live below… and the composer locks with
Concepts are still generating — refine when all four are ready… A note above it says Usually
about a minute. Feel free to look around — we'll email you the moment your designs are ready.
The email is real; Hide this note puts the note away.
The cards fill in live, each with a progress bar and a rotating line — The master is at work…,
Mixing the colors… and so on. The last two (Adding the finishing touches…, Almost there…)
only appear past 70%, so a card never claims to be nearly done at 10%.
A design round produces four concepts; a Suggest ideas round produces six. When they land
you get a card saying Your designs are ready — Take a look and pick the one you love, or
select a few to A/B test. — with a Show me button.
4. What is on a card
A letter badge in the top-left: A, B, C…
The design itself. Click to enlarge.
The concept's name, a short one-to-three-word label written together with the design.
On Suggest ideas rounds, one sentence saying why this idea fits your shop.
The letters are seats, not permanent IDs: if a design drops out the survivors are re-lettered
from A, so you never stare at a lone "Variant C".
Two things can appear instead of a picture: This variation didn't meet our quality bar, so
we're not offering it. (usually filtered off the board before you see it) and Preview didn't
finish.
5. "This is a plan, not a popup yet"
Open a card and you get two panes, Desktop plan and Mobile plan, plus a chat panel that
opens with: This is {name} for {domain} — a plan, not a built popup yet. Tell me what to change
and I will redraw it. Earlier versions stay available.
That is literal: a concept at this stage is a picture. The real, editable popup is made later,
when you press Build it.
The mobile pane says Drawing the mobile version… about 15 s while it is drawn; if nothing is
running, The mobile version is drawn when you build it. On a multi-step popup the later steps
show Step 2 · drafted after coupon — that frame is empty on purpose.
6. Refine it by writing what you want
The chat box under the plan asks What should I change?, with suggestions for this particular
plan above it under Try:.
Send a change and the panel narrates it: Got it — redrawing {name} with your change. Starting
with the desktop plan…, then Desktop plan ready — drawing the mobile plan now…
Only that one concept changes. The others are untouched, and each card keeps its own
conversation.
Every redraw makes a new version and keeps the old ones. Under the plan is a strip of version
thumbnails labelled v1, v2… with the active one marked current and the others
offering Back to v1. Picking an older version makes it the active plan again.
Not signed in, you get 10 free redraws per design, and from two remaining the panel says
{count} free redraws left for this design. Sign up to keep going. Signed in, past ten redraws
you get a nudge rather than a block: That's a lot of redraws — building it lets you edit the
real popup directly.
7. Choosing between concepts
For one design, open it and use Next: targeting in the header. That selects it and starts the
setup that leads to the build.
When a board's designs are fully built, the cards get a checkbox and the bar below reads Your
designs are fully built — select the one you like, or several to A/B test them against each
other. There is a Select all shortcut, and the button changes from Create campaign from
this to Create campaign with A/B test on the second tick. Up to eight; the first one you
tick becomes the primary variant.