OptiMonk can segment your visitors by the country they are browsing from. The rule is called Country — Geographic targeting.

With this condition, you can exclusively show or hide your campaigns for visitors who are coming from a specified country. If you want to show your campaign to every visitor, just remove all the countries from the selection.

How to set it up

  1. Open Campaigns in the left menu and click the campaign you want to edit.

  2. Open the Settings tab of the campaign.

  3. Scroll to Who should see the popup and click Add new rule.

  4. Pick Country from the list.

  5. Decide which way the rule works. The first line reads Visitors who, and the dropdown next to it has two options:

    • are from — the campaign is shown only in the countries you list;

    • are NOT from — the campaign is shown everywhere except the countries you list.

  6. Add the countries. Open the Add country... dropdown and pick one; the country appears as a chip above the dropdown. Repeat for as many countries as you need — every country is available, and a country you already picked is no longer offered in the list. To take one out, remove its chip.

  7. Click Save in the modal, then Save changes in the bar at the bottom of the page.

On a campaign that is already published, the saved rule is pushed to the live campaign, so a targeting change takes effect without publishing again.

💡 You can also ask the assistant on the right to change this for you — for example "show to Slovaks too".

Good to know

  • The visitor's country is detected from their IP address. Nothing has to be installed for it, and the visitor does not have to be identified.

  • You have to list at least one country: saving an empty rule is refused with Add at least one country. If you want the campaign to reach everyone again, remove the whole rule instead.

  • Targeting is country-level only — a city, region or postcode condition is not available in this version of OptiMonk. If you need one, use the classic OptiMonk admin for that campaign (account menu → Go to classic admin).

  • Once saved, the rule appears as a card reading Visitors who are from … or Visitors who are NOT from …. Click the card to change it.

  • Targeting rules are combined with AND, and each rule type can be added once — a Country rule already on the campaign is greyed out in the picker with an Added tag. Open the existing card to add more countries.