Measure results and A/B test

Read your reports, set conversion goals, fix missing impressions, and prove what works with an A/B test.

• A/B test with and without an OptiMonk campaign

  Learn how to set up a control group in OptiMonk to measure the extra revenue your campaigns generate with an A/B test.

• How do I set up and run a variant A/B test?

  Learn how to set up and run a Variant A/B test in OptiMonk to see which version of your campaign performs best.

• Conversion Goals

  Track OptiMonk campaign performance against the metrics that matter most to your business with Conversion Goals, beyond sign-ups.

• I don't see any impressions. Why?

  Troubleshoot why your OptiMonk campaign shows no impressions, from inactive campaigns to variant and targeting rule settings.

• Why you should track your campaign performance?

  Learn why monitoring OptiMonk campaign performance matters and how to set campaigns up more efficiently based on the data.

• Measuring your campaign's performance in OptiMonk

  See the ways OptiMonk lets you measure campaign performance, from dashboard summaries to Campaign Analytics and GA integration.

• What is A/B testing?

  Learn what A/B testing is and how OptiMonk lets you test popups, embedded content, and on-site messages with real visitor data.

• My CSV list doesn't have separated fields and the data looks weird. What to do?

  Fix XLS formatting errors in an OptiMonk-exported CSV list where fields aren't separated and the data looks weird.