You can build as many campaigns as you like on one site — how many of them may be active at the same time depends on your plan. Either way, sometimes less is more: nothing sends a visitor away faster than a second popup landing on top of the one they just closed. This article shows how to keep several campaigns working together instead of competing.
What you can put on the page
Campaigns come in two formats: a card (a popup shown over a dimmed page) and a fullscreen overlay whose background fills the whole window. What varies is what happens inside them — a plain email capture, a Countdown timer, a Coupon code, a Survey or Choice group, a Lucky wheel or Scratch card, a Product recommender, or a multi-step flow that asks a question first and only then asks for an email address.
Two fullscreen overlays in a row are the clearest way to annoy someone. A small card asking for a newsletter signup and a fullscreen offer on exit intent, on the other hand, can live together comfortably.
1. Give every campaign its own trigger and conditions
This is the most important rule, and the one that solves most collisions. Open a campaign, go to the Settings tab, and look at the two top cards:
When will the popup show up — After a delay, On exit-intent, After scrolling, After inactivity, On click, On a JavaScript event. Several triggers on one campaign are combined with OR.
Who should see the popup — 12 rule types, from Country and Returning / New through Current page / URL and Source to Cart rules and Klaviyo lists and segments. Rules on one campaign are combined with AND.
A good split looks like this: the welcome offer fires after 5 seconds for new visitors on all pages; the cart-saver fires on exit-intent with a Cart rules condition; the newsletter card fires after scrolling 50% on your blog URLs only. They can all be active at once and still never meet the same person at the same moment.
2. Decide who wins a tie with priority
If two campaigns really are eligible at the same moment, priority decides the order. Open the campaign, use the header's ⋮ menu → Set priority → High, Normal or Low. Everything starts at Normal; push the one campaign that must not be interrupted to High, and the nice-to-haves to Low.
See Campaign priority setting for details.
3. Cap how often each campaign comes back
Every campaign has its own frequency settings, in the How often can it appear card of the Settings tab:
Show at mostntime(s) per visitor
Wait at leastnsecond(s) / minute(s) / hour(s) / day(s)between impressions
Stop showing — after a visitor has converted and/or after a visitor has closed it
Frequency caps apply per visitor. Disable a limit by unchecking its box — the campaign can then show without that restriction.
The two "stop showing" boxes are the ones that keep a visitor from meeting the same message over and over. Note that a On click trigger ignores frequency caps by design: a click always shows the campaign as long as the targeting rules match.
4. Let campaigns react to each other
The Engaged with OptiMonk campaigns rule lets one campaign look at what the visitor already did with another one — seen, not seen, closed, converted in, not converted in, filled a form — for any campaign, this campaign, in this session or ever before.
Use it to build a sequence instead of a pile-up: show the reminder bar only to visitors who converted in the welcome popup, or show the second offer only to those who closed the first one without converting.
5. Keep a whole-account safety net
Settings → User Experience Protector limits how often any of your popups may appear to the same visitor, across every campaign you run: Makes sure your popups don't overwhelm or annoy visitors even if you run hundreds of campaigns with the boldest targeting.
Safe — Optimizes for user experience, compromising on conversions if necessary.
Normal — The best balance of conversions and user experience.
Off — Protection is disabled. Your campaigns appear exactly as you set them up.
If you run more than a couple of campaigns, leave this on. (The tab is available to the account owner.)
A quick checklist before you add one more campaign
Does it have a different trigger or different conditions than everything already running?
Is its priority right relative to the others?
Are the frequency caps set, especially stop showing after a visitor has converted?
Would an Engaged with OptiMonk campaigns rule turn two competing campaigns into a sequence?
Is the User Experience Protector still on?