Give the campaign a day or two of traffic, then see what it did.

What to do

  • The Dashboard sums up the domain: Impressions, Submits, Submit rate and Revenue influenced, with the top campaigns ranked by submits.
  • The campaign's own Overview tab shows the same numbers for this campaign only, and for an A/B test, the Conversion uplift and each variant's chance to win.
  • Reports has the full picture: trends over time, breakdowns by device, traffic source or landing page, and export to CSV.
  • By default OptiMonk counts a Submit as the conversion. If you would rather measure orders or visits to a thank-you page, create a goal under Reports → Manage goals and the whole report recalculates.

Done when: the campaign's Overview shows impressions and submits for the selected period. If it shows none, the I don't see any impressions checklist takes you through the usual causes in order.

Read more: Measuring your campaign's performance · Conversion goals

Where to go next