Brevo (formerly Sendinblue) is an email and SMS automation platform known for its advanced segmentation capabilities. Integrating OptiMonk with Brevo allows you to automatically send campaign leads directly to your Brevo subscriber lists.
Setting Up the Integration
Once you have installed OptiMonk, please follow these steps to connect your OptiMonk account with Brevo:
Step 1: Access Your OptiMonk Account
Log in to your OptiMonk account at https://app.optimonk.com/
Step 2: Select Your Campaign
Select Campaigns from the left sidebar, then choose a campaign that collects email addresses or phone numbers.
Step 3: Open Campaign Settings
Click Edit settings in the bottom right corner.
Step 4: Add New Integration
Under Where would you like to send the subscribers and campaign data?, click Add new integration.
Step 5: Create New Integration Connection
If this is your first time setting up Brevo, click or add a new one to create a new integration connection.
Step 6: Select Brevo
Choose Brevo (formerly Sendinblue) from the list of available integrations.
Step 7: Prepare Integration Settings
You'll need to name your integration and provide an API key from your Brevo account. Keep this window open while you retrieve your API key.
Step 8: Retrieve Your Brevo API Key
In a new browser tab, access your Brevo API key:
Log in to your Brevo account
Click on your account name in the top right, then select SMTP & API
Create an API key:
First time: Click the prompt to create your first API key
Existing keys: Click Create a new API key
Enter a name for your API key (e.g., "OptiMonk Integration")
Copy the generated API key
Step 9: Complete Integration Configuration
Return to the OptiMonk integration wizard and:
Enter a name for the integration (e.g., "Brevo Newsletter")
Paste your Brevo API key
Click Next
Step 10: Select Subscriber List
Choose the Brevo list where you want to send subscribers collected through this OptiMonk campaign.
Step 11: Map Campaign Fields
Associate your OptiMonk campaign fields with the corresponding Brevo field identifiers:
For email addresses, use the field identifier EMAIL
For custom fields, select the matching Brevo field identifier from the dropdown
Optional: Add additional data to organize subscribers. You can create new tags or select existing ones to categorize leads from this campaign.
Step 12: Save Your Integration
Review your settings and click Done to activate the integration. Your OptiMonk campaign will now automatically send subscribers to your Brevo list.
How to use double opt-in with OptiMonk campaigns
Brevo offers two methods for handling double opt-in subscriptions:
Custom subscription forms with built-in double opt-in
Marketing automation workflows for confirmation emails
Since your subscription forms are created in OptiMonk, you'll need to use Brevo's marketing automation to trigger double opt-in confirmation emails.
Setting up double opt-in automation:
Brevo provides a comprehensive guide on creating double opt-in workflows. You can learn more about it here.
Need Help?
If you have questions or need assistance with your Brevo integration, contact us at [email protected] or via chat—we're here to help.